
Panel of local HR executives discuss strategies to retain and recruit mature workers for their companies.
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United Way of Northeast Florida and AARP of Florida developed the
breakfast to help companies better understand the complexities and possibilities around the maturing workforce topic.
“The AARP of Florida and United Way share a similar goal in promoting the value of older workers across this state.
We wanted to be among the leaders taking a proactive approach to addressing this emerging trend,” Charles Milsted, AARP
Regional Director said.
A variety of industries were taking notes regarding this workforce shift. Among those represented at the breakfast
included: healthcare, retail, government, transportation, and finance. One organization’s human resources director
voiced the concern that companies are just beginning plans to retain older workers in the workforce, and/or recruit
those who have retired already. “Many companies are finding creative ways to place these workers…whether it’s through
consulting, or just on a part-time basis. I think they recognize the tremendous advantage of keeping workers who possess
vast history and technical skills,” Mark LeMaire, United Way’s Life: Act 2 Director said.
The event’s featured speaker Ginny Olson of Towers Perrin and author of the 2006 Benefit Study shared research supporting
the advantages of using workers ages 50 and older. According to her research, the mature workforce is not only
outperforming younger generations through overall population growth, but also shows an increase in productivity, despite
concerns that their age may cause otherwise. “Communication skills and decision-making skills, which continue to sharpen
with age, can more than make up for any declines in manual dexterity that may occur with age,” Olson said. “For instance,
a study of hotel reservation clerks concluded that older clerks more than made up for handling calls more slowly by
achieving a higher success rate.”
The companies in attendance will complete an online survey in response to the research presented. The results will be
used by Life Act: 2’s Culture Shift Committee to determine what resources might be helpful to companies. “We want to
expand this conversation about the value of mature workers,” LeMaire said.
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